My introduction to Cynthia Morgans’s music was when she released her hit song Don’t break my heart. With that song, she broke into the music industry and people started paying her attention. Cynthia became a bonafide super star, headlining major gigs, becoming a media sensation and breaking new grounds with her sex appeal.
The rhythm changed for her when she started pigeonholing herself as a dancehall artiste and making music around her love for dancehall. To succeed in the business world, you don’t give your customers what you want. You render a service or a product they strongly desire.
Songs like Popori, German Juice, Baby Mama, Olowo all fall within the dancehall genre. The decline in her career is simply because of her numerous controversies and choice of songs.
While artistes like Seyi Shay, Tiwa Savage, Yemi Alade are expressing their versatility in other genres of music, Cynthia Morgan became comfortable with her own brand of dancehall.
In recent times, her stage performances are devoid of the energy, vocal prowess and conviction needed to win the hearts of her fans. Sometime last year, when she mounted the stage at the Kiss Daniels Live in Concert, she looked drained, trying to perform with her hoarse voice. At the end of the day, she left the stage before her time elapsed.
Cynthia Morgan can recreate whatever success she has achieved in the past. She needs to change her sound, improve on her vocal dexterity, stay away from controversies and reinvent her brand.
Her fans are waiting for her return,they are anticipating that song that will catapult her back to the position she needs to be. We hope she won’t disappoint this time around.