TheNewsGuru

Author: Siji Oyewusi

  • Kamsi Tcharles presents S/S19 collection titled Church Science

    Nigerian fashion designer Kamsi TCharles lingers his love affair with African prints, traditional patterns and textiles in his Spring Summer 2019 men’s collection. Titled “Church Science”
    The collection references the manner with which the western world has long been a hub of influence for religion, ethics and fashionable trends in Africa, and is often perceived as the adoption of the elements of the dominant culture by members of the minority culture.
    “Church Science collection, ‘the designer explained’, is about how the Europeans made us disregard our beliefs, values and dress cultures. How today we (Africans) dress like the western world, sound like them and feel more religious than they are without corresponding development because we have failed to realize that religion is more of an art than science.”
    The outstanding designs from the collection appeals to those willing to take a risk with their personal sense of style, and not only echo with Africans but cause a stir with international fashion observers too.
    Auspiciously, today, Africa is ever more pertinent to the fashion industry globally. The western world is not only looking to it as a sourcing destination but also as a source of inspiration.
    Designs: @kamsitcharles.
    Photography : @spotlightpi
    Models : @iam_sakora, @shadraq_stone, @demola.adedoyin
    Styling: @bishopkamsi
    Publicist: @moafricapr
  • Media Personality Ajifa Atuluku Targets Negative Stereotypes In Campaign to Promote National Unity

    Media Personality Ajifa Atuluku Targets Negative Stereotypes In Campaign to Promote National Unity

    TV presenter and producer Ajifa Atuluku releases the first of a series of short videos as part of her advocacy campaign to counter negative stereotypes and divisive narratives in Nigeria titled #BuildingBridges. The campaign is supported by The Ford Foundation.

    The video features a recital of The Wall and the Bridge a poem by renowned spoken word artist Dike Chukwumerije which creatively undermines tribalism using vivid and relatable everyday scenarios. Performed by the author himself, this visual piece features an emotive illustration of stereotypical situations highlighted in the poem.

    Although Ajifa has created entertainment content for the general public in her 7 year career, she admits that this the first time she is incorporating socially conscious messaging in her work. In her first independent production, she has broken the norm to address a social issue with which she makes a personal connection.

    “I have realised that I can use my skill and experience to address social issues that I often complain about. One issue that has personally affected me is tribalism. Whether the circumstances are trivial or consequential, it worries me that we are quick to spitefully exploit our differences. It’s so common that I even catch myself doing it without realising”

    The #BuildingBridges campaign is designed to highlight the multi-ethnic nature of our immediate circles. The campaign will ask Nigerians on social media to watch The Wall and the Bridge video and tag 5 friends from tribes other than theirs. If a person is tagged, they must watch the video, post and tag 5 other friends from different tribes as well.

    Ajifa believes that Nigerians are far more connected with each other than we realize and wants to use this campaign to spotlight this pattern of interconnectedness amongst us.

    In recent times, politicians and extremists have used social media to spread division and fuel hatred in order to advance their selfish ambitions. Their divisive narratives have led to toxic conversations both online and offline. Ajifa is certain that these narratives do not reflect the truth of who we are and that a campaign like this will creatively reclaim this conversation.

    “Looking at my generation and what we have collectively achieved in academics, fashion, music, movies and sports there is no doubt that we are greater together than the sum of our individual parts”

    Instagram: @Ms_Ayjay @Buildingbridgesng

    Twitter: @Ms_Ayjay @thebbcampaign

    Facebook: BuildingBridgesng

  • Clemas Couture debuts S/S 2019 Menswear collection at Durban Fashion Fair

    Clemas Couture debuts S/S 2019 Menswear collection at Durban Fashion Fair

    Nigerian contemporary menswear brand, Clemas Couture brightened up the runway during the Durban Fashion Fair 2018 with rainbow hues for its Spring Summer 2019 Collection for men.
    The highly anticipated collection debuted with a stream of crisp white tailored creations, awash with an array of multi-coloured designs on the shirts in every shade of the rainbow paired with loose-fitting white trousers and shorts.
    According to the Creative Director, Clemas Effanga “One of my favorite seasons is spring as we captured it in this collection tagged ‘Rainbow’ unveiled in Durban SA. We towed the minimalistic path using white as a dominant color.”
    The fashion brand tries to break out of the traditional outfit frame of mind by producing uniquely seamed shirts which intend to lend an effortlessly simplified appearance to your formal or informal look. You can team up any of this piece with slacks, denim, ripped jeans and all sorts of accessories.
    Pieces from the Rainbow collection and alternative is due for release in Accra Ghana later this month and will be available to the public in limited quantity in a November during the opening of the Clemas Couture flagship concept store in Lagos, and in Durban South Africa later in December 2018.
     


    Credits:
    Designer: Clemas Effanga | @iclemas
    Photography: Simon Deiner | @sdrphoto
     

  • Ayo Van Elmar presents its SS 2018 Collection titled Boomerang

    Ayo Van Elmar presents its SS 2018 Collection titled Boomerang

    BOOMERANG || Spring Summer 2018 collection is inspired by the originality and the undiluted stance of the native Australian in the vastness of her space.

    The pride and functionality of shapes and colours embedded in artefacts, particularly in the boomerangs, are expressed in constructions that are almost parallel to to these shapes.

    The collection’s soft and subtle frames, feature pieces with wildly played out sleeves, blown out volumes and undulating lengths, characteristics that align with elements the designer perceived amongst the native Australian women.

    Collection @Ayovanelmar

    Location @rentapartyng

    Styling and Creative Direction @thestyleinfidelstudios

    Photographed by Ogoh Clement @ogoh_clem

    Makeup: Fisolami Sodeinde for @ogebylami

    Hair: @ceezystyling

    Models: @thekemiamusan @thelopral

  • Model turned Designer Damola Cruz Unveils Label Alan Cruzer; Drops ‘The Bespoke Luxury Collection’

    Nigerian bespoke tailoring company Alan Cruzer has dropped their 2018 Bespoke Luxury Collection. The modern fashion brand by top model turned designer Damola Cruz Adebowale supply men with all their needs from custom suits, shirts and accessories including shoes, ties, cufflinks and all other customized accessories.

    Modeled by the designer, the collection showcases well-tailored bespoke suits for different types of grooms and their bridal party. The pieces are all made from the finest fabrics. However, the collection is bridal themed, it is not limited to grooms only. The pieces are suitable for all kinds of special occasions.

    According to the designer, “Alan Cruzer Bespoke traditionally cut from a pattern drafted from scratch for our customer, and so differs from ready-to-wear, which is factory made in finished condition, standardized sizes, and from made to measure, which is produced to order from an adjusted block pattern. We are dedicated to providing world class tailoring and exceptional service. The kind of service that you remember and the quality of garments that make you feel special when you wear them.”

    Credit:

    Designer: @alancruzerbespoke

    Model: @damolacruz

    Photographer: @trans4mazfotography

    Stylist: @alancruzerbespoke

     

  • Fashion brand Fulani changes name to IMAATU Fulani; Releases New Campaign Photos

    Fashion brand Fulani changes name to IMAATU Fulani; Releases New Campaign Photos

    Nigerian-Austrian fashion brand Fulani of modern luxury designs has released new campaign photos from their Quiet storm collection to announce the change of their brand name from Fulani to IMAATU Fulani.

    This comes months after the brand laid out its vision to transform and grow beyond the Fulani brand to create up-to-the-minute luxury styles, defined by authentic, unique products and fashion innovation.

    For the campaign images which emanates from the 2018 Quiet Storm collection and was inspired by Young M.A’s song “Quiet Storm”, Imaatu Fulani braved the wind-chilled Austrian terrain for a calm yet blissful campaign shot by Stefan Gergely, giving the campaign photos life and a special landscape feel.

    Among the highlights is the vibrant lavender, yellow viscose with geometrical prints which dominates the collection. Gorgeous couture gowns made of chiffon and silk – red carpet ready.

    Party and cocktail outfits, blouses, skirts and pants with a touch of sexy, for your everyday styling.

    #imaatu

    Design: @imaatufashion

    Photography: @stefan_gergely

  • Freshbydotun births Ibejí in their 2018 unisex collection

    Freshbydotun births Ibejí in their 2018 unisex collection

    Nigerian designer Freshbydotun reveals its unisex collection “Ibeji” on two pairs of identical twins through artistic styles; the result is absolutely phenomenal.

    Ibeji simply means twins in the Yoruba language. The Yoruba people of Nigeria look upon the birth of twins as a special blessing, they also believe that twins have the power to bring good fortune and wealth; this however reflects in the inspiration of this collection.

    Dripping with fabulousness, each twin modeling the lookbook showed out with different versions of the same outfit that look similar and are connected in some way, which makes the modern and casual collection ready to satisfy all your business criteria and personal time needs.

    The designer worked his idea across a range of fashion standards, with designs that would make you smile, but also engage the brain.

    The pieces are ready and can be purchased at all freshbydotun outlets and online.

    Credits

    Designer: @freshbydotun

    Photography: @ayoalasi

    Models: @ochanyya, @qweentierny @paul2piz, @peter2piz,

    Makeup: @_zeebaker

    Hair: @fimibeautyhands

    Publicist: @moafricapr

  • Rogue Presents S/S 2018 Editorial Shoot Titled Fearless Pursuit

    Rogue Presents S/S 2018 Editorial Shoot Titled Fearless Pursuit

    For Rogue’s Fearless Pursuit, the stunning scenery of Lagos, meets the world of deconstructed tailoring capturing the very definition of natural cool. Looking to the past to shape the now, the pieces merges untainted fabrics with an ageless sense of style, which has been updated for the modern man who’s always on the move.

    Fearless pursuit is an exploration of Lagos as a society and organism of its own; using fashion, portraiture and film to tell a tale of craftsmanship, industry, Africanism and functionality in a Lagosian reality. We try to portray a Lagos that is always moving at a fast speed, a society that has through time, evolved its members into a zealous, forward thinking, modern community.

     

    Credits:

    Label: Rogue @rogue_ng

    Design/Styling/Direction: Sadic @sadicoflagos

    Photography: Charles Merit @charlesmerit1

    Cinematography: @theoladayo

    Talents: Wilson @onwukawilson, Toyin @thetoyin17

    Make up: Mobi @gbm_signatures

    Publicist: @moafricapr

     

  • Moshugah Unveils Eunoia SS18 Collection

    Moshugah Unveils Eunoia SS18 Collection

    Nigerian based women’s wear brand Moshugah has dropped their SS 2018 collection tagged Eunoia, a collection that’s simply all about glamour reminding that fashion and comfort goes hand in hand.

    The collection features fabrics alternating from scuba, organza, damask, cotton, Chiffon, soft tulle, silk and crepe making all the pieces both flattering and attractive. Nothing in the collection feels unwearable or over designed.

    According to the creative director, “Eunoia SS18 embodies a confident woman with different expressions of her. Every piece encompasses something that will work for any body type”.

    Inspired by the new spring freshness and the impending bright summer, Eunoia is a collection of chic, fun and flirty functional pieces.

    Brand: MOSHUGAH

    Photography: @ifeoluwaar

    Models: @Naaiy @real_ntied

    Direction/styling: @moshugah

    Publicist: @moafricapr

    Contact: @moshugah

    www.moshugah.com

    07068583604

  • Sketch Nigeria unveils The Masterpiece 2018 Collection

    Nigerian Menswear label Sketch Nigeria is pleased to announce its Masterpiece Collection.

    The collection – a drift from conventional menswear, chiefly inspired by the rhapsody of uniqueness that colours exude, the craft in its witty details, and crispy nature of the fabrics used in the collection speak well of one which is best suited for a modern day man.

    Sketch Nigeria creative director Oseme Robert, a Business Administration student of Covenant University, Nigeria currently in 300level says “the collection particularly seeks to add value to the world of fashion and that’s how we came about this phenomenal and colorful collection -“The Masterpiece”.

    Suits are undoubtedly the sacred grail of classic menswear especially when tailored to perfection with dexterous cuts.

    Shop the Masterpiece collection and stay connected to unleashing the very best in you!

    Credits

    Designer: Oseme Robert @osemerobert

    Brand: Sketch Nigeria @sketch.ng

    Styling and creative direction: Tosin Ogundadegbe @thestyleinfidel

    Style assist: Tomiwa Adedokun @vainblackboy

    Model: Adekunle Anjola @anjr.walkr

    Photography: victor lawal @victor_lawal

    Publicist: @moafricapr