TheNewsGuru

Author: Siji Oyewusi

  • Regal by Yomi Casual 2018 collection

    Nigerian fashion brand Yomicasual is on a mission to revive the intricate embroidery after going back to it roots where it started from as the brand launches its Regal by Yomi Casual collection which highlights the unique needlework designs.

    The artistic collection redefines menswear into conceptual, effervescent contemporary panache. Every unique piece communicates a different semantic, colour and identity specific to each.

    The ceremonial outfits which features long tunics with jackets, and can be worn to any occasion and glamorous events, in its own matchless preserves some cultural heritage and reimagines the traditional monarch styles of the past into exquisite pieces modishly bringing embroidery into the new era.

    Credits

    Designs: @yomicasual

    Photography: @ayoalasi

    Talents: @ikogbonna @eddiewatsonjr

    Publicist: @moafricapr

  • Omoni Oboli by AVE 2018 Ready-To-Wear Collection

    Omoni Oboli by AVE’s is a ready-to-wear or prêt-à-porter brand. The pieces are designed to sell off-the-rack. Standard sizes are sold in finished conditions, distinguishing the brand from made to measure or bespoke clothing tailored to a fit a particular body frame.

    The focus of the brand is simple everyday cuts and styles that are trendy and easy to wear. The collection features bold floral prints, loose fits and a few tapered trousers.

    In collaboration with the fashion expert, Ayo Elizabeth Olaogun, the creative director of Ayo Van

    Elmar (AVE), who has gained several years of experience in the fashion industry, and has a fashion education background from the University of Applied Arts in Vienna, the brand launched in June 2017. Just released her third collection modelled by Sharon Ojong, the fashionista who has built an impeccable repute in creative communications and brand consultancy,

    Omoni Oboli by AVE conveys the message that her fashion line is for women of all sizes and shapes. Supporting Nigerian businesses and thus growing the Naira, each piece is proudly made in Nigeria, and fabrics are sourced locally too. The brand believes that looking forever young and effortlessly chic doesn’t always cost a fortune.

    Model | @SharonOjong

    Make-up | @Lacici_

    Photography | @abinibiphotography

    Website: https://avefashioncafe.com/brands/omoni-oboli/

    Stockist: AVE Fashion Café, Lobby of New Wing, Lagos Oriental Hotel, 3 Lekki Road, V.I. Lagos

    Phone: + 234 1 29 3 29 03

  • Fulani Fashion presents AW 2018/19 #BOBW collection

    Fulani’s Autumn Winter 2018/19 #BOBW collection reflects the designer Omatu along with her craft.

    She is a fashion designer and musician, Austrian-Nigerian, constantly between both continents, Europe and Africa hence both worlds, results in Best of Both Worlds (#BOBW)!

    #BOBWCollection

    A selected ready to wear collection designed with attention to detail. The color black, accompanied by modified zebra patterns dominates this autumn winter collection.

    Shiny elastic silk mixed together with matt crepe de chine primarily used for evening gowns.

    Multicolored tunics or sporty sweaters in pastel colors combined with black chiffon skirts for a tres chic appearance during the day.

    Less is more describes this collection best.

    Credit:

    Designer: @fulanifashion (Omatu Fulani)

    Model: @senoritachiquita (Jacqueline Sappart)

    Photo: @stefan_gergly (Stefan Gergly)

    MUA: Sandy Charles

    Publicist: @moafricapr

  • SS18 Suit Collection: Cossly releases ‘Classic Suave’ featuring OC Ukeje, Damola Cruz

    Nigerian based fashion label Cossly has released it SS18 suit collection called Classic Suave. Branded by a modern, linear cut, the Cossly suits are made using high-quality fabrics capable of ensuring a unique style and fit.

    Modeled by the designers biggest muses; Nollywood actor OC Ukeje and Former Face of The World Damola Cruz, every piece in the collection is different but unified through tailoring, assertive and positive use of colour and a free-spirited audaciousness.

    From timeless black and intriguing designs to wedding suits, Cossly offers a collection of comfortable men’s suits perfect for every occasion and best when coordinated with the brand’s elegant shirts and accessories.

    Add a Classic Suave set to your wardrobe to enhance debonair to your suiting collection. The elite detailing of the sophisticated suits will definitely bring out the gentleman in you.

    Credits:

    Designer: @cossly_

    Models: @octhegreatukeje, @damolacruz

    Photographer: @ayoalasi for @alasistudios

    Makeup: @bvmakeovers

    Publicist: @moafricapr

    www.cosslywears.com

     

     

  • ALA by FEMY TOYS

    For WET 2018, menswear label, Femy Toys has chronicled its seasonal story by exploring it’s long lived dream and desire of mastering the art of creating well tailored suits it’s consumers can live and breathe in with Style.

    Straying away from a niche stitched to fast fashion, the traditionally minimal yet contemporarily flamboyant range of tastefully constructed suits flaunts the essence of its consumers typical idea of a Closet Show-off, the kind which envelopes and seals the physical form with impeccable fit.

    “ALA is a shimmering impression of My translation on menswear suiting” Femi Adeyemi

    CREDITS:

    Photographed by: Tosin Akinyemiju for @tosin.akinyemiju Studios

    Styling and Creative Direction: TheStyleInfideL For @thestyleinfidelstudios

    Head of Projects: @pat_ada_eze

    Beauty Artist: Thelma Uwadiale for @beautybybellamere

    Models: Faith Johnson @faith_johnson for @fowlermodels

    Wale Bello @sobaint01

    PR: @moafricapr

    YouTube link to Fashion Film of ALA by FEMYTOYS

     

  • Veens Clothing Presents 2018 Collection termed The Cynosure

    Nigerian based menswear label Veens Clothing showcases its latest collection with pictorial arresting images that taps into fleeting moments. These unusual casual wears are the ideal outfits to rock this event-promising twenty-eighteen.

    Featuring Nollywood actor Okey Uzoeshi, Mr Tourism Nigeria runner up Ernest Akparanta and fashion model Scott Pears, the lookbook shows off the variety of panaches present in the collection, from the cotton fabrics, patch works, colour mishmash and more.

    His previous collection was the attraction of all eyes at the African Fashion Week Event last year with creativity at its peak. Veens has consistently been a household sartorial name for celebrities at home and abroad; running fashion businesses up to a decade now.

    This collection is a great addition to every fashionable man’s closet and is sure to please. With every piece, you remain the center of attraction in the functions you grace this year. It is indeed the cynosure of all eyes.

    Credits:

    Designer @veensclothing1

    Photography: @oak_c

    Models: @okeyuzoeshi @classicerny @scottpears

    Publicist: @moafricapr

    Studio: @aysugarr

  • Vlisco fashion fund winner Skentele by Etti presents 2018 pret-a-porter collection tagged Wardrobe Perfect

    After sending a jolt through the Vlisco fashion fund competition last year with his breathtaking design that had him winning, fashion illustrator and designer Skentele by Etti has dropped its first fashion offering, a pret-a-porter collection titled Wardrobe Perfect.

    Modeled by Big Brother Nigeria runner up/singer Debbie Rise and TV presenter Bridget Chigbufue, the collection was created for all ladies that care for their style and the individual symbol of the designer.

    The collection offers startling pieces ranging from tops with poet sleeves, cold shoulders, and cutouts combined with extravagant pants with unusual designs, boubous, gowns and many more which comes in vibrant colours.

    These newest fashion offerings are suitable for daily wear, and are a perfect solution for the woman that you stand out from the crowd but keeps in mind the simplicity and comfort. The collection is available for purchase.

     

    Credits:

    Designer: @skentelebyetti

    Photography: @koldiebanks

    Models: @debierise @bridgetchigbufue

    MUA: @bjayblaq @bibyonce

    Stylist: @jowysfashionconsulting

    Shoes: @hardyswears

    Studio: @ayoalasistudios

    Publicist: @moafricapr

    Stockist: AVE Fashioncafe, 2nd Wing Oriental Hotel, Lagos. 08188502323, 08057581670

  • Yomi Casual launches Beach wear to celebrate his birthday

    Yomi Makun, the founder and creative director of Yomi Casual fashion brand has launched a limited edition beach/summer wear collection to celebrate his birthday.

    With the hot sunny days teasing us from around the corner, we can’t help but to day dream about what to wear to the beach or pool party. This collection has got it all.

    The collection boasts a range of colorful beach/summer-ready pieces, an all-print line of exclusive contemporary apparel. It’s hard to pick a favorite from the different must-have pieces in the collection.

    The Beach-Wear-For-All are available for pre-order and can be purchased at all Yomi Casual stores starting in March.

    Credits

    Designer/Model: @yomicasual

    Photography: @ayoalasi for @alasistudios

  • Millinery and Basketry Inspired Collection: Dadu Bajo presents ‘Weavolution’

    Millinery and Basketry Inspired Collection: Dadu Bajo presents ‘Weavolution’

    Fashion brand, Dadu Bajo launches its summer 2018 Ready -to – wear collection titled Weavolution, underlining unconventionality which is an essence of the brand. The creative director Damilola Awobajo was inspired by Millinery and basketry, while maintaining their aesthetics of subtle structures and traditional inspiration with contemporary finish.

    Several of the garments were created with millinery fabrics however some were woven with twill patterns such as herringbone with lines that interlock. One of the garments was created with crochet fabric making the interlocking loops stand out. Some of garment had fringed hemlines and sculpted flares, giving it a feminine silhouette.

    The collection includes pieces houndstooth (dogtooth) pattern, a tessellation that has existed for more than a century. A classic print loved by people all over the world and exceptionally combined with tie and dye (adire) fabric which had a camouflage print hand dyed especially for dadubajo. This is a rare fusion which the designers call “tramodern”, coined from the word traditional and modern.

    Dadu Bajo has also kept her heritage and craftsmanship of hand weaving alive, with the use of Aso oke which they have continuously incorporated in the collection. The vintage Aso oke used was hand woven up to 20 years ago and shares similarity with a tweed fabric giving it a modern feel. The earth tone colours give the collection a warm feel.

    Rare, distinct and striking are three words that bests describes these amazing pieces by Dadu Bajo.

    Photo credits:

    Designer: @dadubajo

    Photography: @lasalvy

    Hair: @highdtosin

    Makeup – @reniksmakeovers

     

     

     

     

  • Shabiofficial releases 2018 Collection “Luxe”

    Shabiofficial releases 2018 Collection “Luxe”

    In line with the New Year celebration, Nigerian menswear brand Shabiofficial has launched a new collection for 2018 tagged Luxe.

    The deftly crafted and well-tailored collection which is made up of perfectly casual luxe outfits with a high level of masculinity and refined cuts and styles are no doubt a modern approach for the very trendy man. Each piece shows the creative originality of the designer.

    According to the creative director Shabi, the collection is inspired by the depiction of the new African man who is very familiar with theoutside world but still try to connect to his African roots. LUXE is depicted in the panache of the new African man.

    Luxe is fresh, elegant, pure and very new.