When you think of Yemi Alade , Effyzzie Music comes to mind. Unknown to many, Effyzzie Group is co-owned by Taiye Aliu. Effyzzie Music was the platform Yemi needed to thrive in the music industry.
In a recent interview with Tribune, enterprising Taiye Aliu recounts the challenges of growing Yemi Alade and Effyzie Music to the point of success it is today.
“ I never had a car to start with, Yemi and I were steady riders on okadas and Yellow buses. It was the quickest way to get us from point A to B. To the part B of your question, yes, as long as I have a good feeling about any project I am doing, I try to put in my all. Yemi Alade is a hustler, goal getter and I respect her a lot for that.We started the Effyzzie Music limited/Effyzzie clothing on a zero budget. Along the way, in 2013, God blessed me with an amazing business partner in Mr Harrison, he changed my life. The rest, they say, is history.”