Beauty enthusiast, Lipgloss Boy lands ambassadorial deal with EU

Nigerian-born lifestyle and beauty enthusiast, Enioluwa Adeoluwa, popularly known as Lipgloss Boy, has secured a deal to become the EU-Africa ambassador for the European Union, EU.

According to him, it is an opportunity to serve, support charities and work with an organization such as @EUinNigeria that supports individuals and communities.

The socialite, known famous for his comedy skits, took to his Twitter page to share the news with his fans.

He wrote: “Super excited and honoured to announce my role with the European Union as the EU-Africa ambassador. This is an opportunity to serve, support charities, and work with an organization such as @euinnigeria that supports individuals and communities. I am indeed honoured and grateful and hopeful that this opens doors not just for me but for many others.”

TheNewsGuru.com reports that Adeoluwa is a writer, a public speaker, art director, media and communications specialist.

He believes African millennials and generation are going to lead a tremendous impact on society and the world at large and takes keen interest to be a part of this impact.

Adeoluwa has become one of Nigeria’s most popular influencers. He has done so by challenging notions of masculinity in his videos, which offer makeup, skincare and fashion advice for men. Enioluwa’s success, in a country as conservative and homophobic as Nigeria, is impressive and unprecedented.

It all began when Enioluwa posted a video of himself on Instagram applying lip gloss in November 2020. The video quickly went viral. Today, Lipgloss Boy has over 335,000 followers on Instagram, more than 376,000 followers on TikTok, a late-night show, and he has worked with major international beauty companies.

The 23-year-old is currently completing a marketing masters degree in Lagos and also works as a content creator for a fintech company. He grew up with five siblings in a Christian family which he described as a “beauty experience”. Enioluwa told us that he was grateful for how open-minded his family has been – a luxury in a traditionalist country like Nigeria.