Afrobeat star, Burna Boy, has urged his colleagues to focus their aim at international businesses, look beyond local success and
TheNewsGuru reports that the singer via a series of post on his Instagram story on Tuesday, April 8, 2025 disclosed that it is pivotal for his colleagues to focus primarily on seeking prominence on the international scene rather than producing only music for the Nigerian audience.
He claimed that the monetary value of 1,000,000 streams in Nigeria is just $300\€400 while in the Western world, it is $3000\€4000.
According to him, topping the music charts in Nigeria is not worth celebrating.
He wrote, “Dear artist, don’t let Twitter polls and ‘Naija social media fans’ deceive you. They won’t fill up any stadium for you in any part of the world.
“1,000,000 Nigerian streams = $300\€400
“1,000,000 UK streams = $3000\€4000
“1,000,000 US streams = $3000\€4000
“1,000,000 Euro streams = $3000\€4000
“Your song being number 1 on any platform in Nigeria is not something to celebrate. Aim higher or do other business on the side. I type with love.”