Nigerian rapper and ‘Juice’ crooner, Ycee has lamented over how endorsement circulate around the same people.
Ycee who expressed his thoughts on the wave of endorsements noted that the deals keep circulating around the same people, adding that it’s not good for the industry.
According to him:” Endorsements keep circulating around the same people. They say the young shall grow but no be for naija”.
Ycee may be making a subtle reference to Davido’s recent endorsements deal.
Ycee started his music career in 2012 as an underground rapper prior to signing a music contract with Tinny Entertainment. Due to his educational engagements, he took time off music after gaining admission to the University of Lagos.
In May 2015, Ycee made a comeback after releasing the critical acclaim song “Condo”; the song was nominated in the “Best Collaboration of The Year” and “Best Music Video of The Year” categories at the 2015 Nigeria Entertainment Awards.
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