How Olamide took over Nigeria’s pop culture through viral catchphrases

One thing Olamide does so well aside from his music ingenuity is being able to create viral catchphrases. The self -acclaimed Baddo as over the years determined the pulse of Nigerian pop culture through his engaging catchphrases usually adopted from his songs and adapted into everyday conversations.

 

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In no particular order we take a look at some of his popular catchphrases.

Baddo

Baddo means someone who is adept at doing positive and negative things.

 

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Sneh

Sneh was introduced by Olamide in his song titled Lagos Boys. Sneh is an unusual suffix added to another word used to praise someone. For example Olamide Sneh

Shoro Niyen

Shiro Niyen, in the Yoruba language, is used to question the meaningfulness of an action, behaviour or a position. An English usage can be “does that make sense?”.

 

Ilefo

This slang became popular after the release of “Ilefo Illuminati”. Ilefo simply means to carry one’s self with a great deal of swagger and verve.

 

Leave trash for LAWMA

The power of an entertainer is the ability to communicate deeply with your audience being sure that the understand you. The rift between the YBNL boss Olamide and the MAVINS boss Don Jazzy blew up on social media; the phrase ‘leave trash for lawma’ surfaced from this brawl and a lot of people fell in love with the expression

 

In the colloquial sense, the use of words was appropriate, LAWMA means Lagos State Waste Management Authority, if you don’t leave your trash for LAWMA, then you litter the environment which is against the law in Lagos State.

For Olamide , leave trash for LAWMA means Mind your business

Yahoo Boy, No laptop

 

A Yahoo Boy is the street title of one who dabbles into online fraud through the use of any device, most often a laptop. Hence, it is near impossible for a Yahoo Boy to function without a laptop.

 

In referring to himself as “Yahoo Boy, no laptop”, Olamide implies that he is extraordinary.

Kosere Ni Moscow

The literal translation means “there is no playing around in Moscow”. In slang usage, it means “there’s no time for waste”.

 

Turn up

Olamide propagated the slang ‘Turn Up’ when he did a song with the same title. Turn Up means to show up at a party or where a celebration is meant to take place.

 

Pepper dem gang

Pepper dem gang describes a state of success that goes beyond people’s expectations, the kind of success that makes you flaunt your wealth to individuals who had underestimated you.

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