The fashion scene in Africa has experienced exponential growth in the last decade such that many more Africans are being clothed in African brands across countries. Fashion weeks have paved way for clothing brands to forge relationships with new customers while strengthening old ones through their designs.
From fairs, pop-ups, lounges to masterclasses and main collections on the runway, designers are able to network with clients, the media, buyers for department stores PR agencies and major boutiques around the world.
For fashion enthusiasts like myself, fashion week present the opportunity to see first hand new takes on trends by designers and how these can pieces can incorporated into our wardrobe.
In a new video on her channel, Sharon Ojong shares the major fashion weeks in Africa celebrating the diversity of the different cultures and subcultures in the African continent, promoting and displaying raw design talents, new textile design techniques on a global scale.
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Watch below.
