Google ranks 3rd in world’s most reputable companies

Internet giant, Google has emerged in third position in Reputation Institute (RI) Global RepTrak 100 Research ranking of the world’s most reputable companies of 2018.

RI said, by tracking and analyzing stakeholder perceptions in 25 industries across 40 countries for more than 7,000 companies, “we unleash the power of reputation to enable leaders to build better companies”.

TheNewsGuru reports RI is a reputation measurement and management services firm, and since 2006, RI has published the Global RepTrak 100, an annual study of corporate reputation.

This year’s ranking revealed an average 1.4-point decline in the reputation of RT100 companies, the first significant regression since the end of the Great Recession, according to Forbes.

“The reputation bubble has burst. We have a crisis of trust. Over the past year-and-a-half, we’ve reached a strategic inflection point… People are questioning, ‘Can I really trust corporations?’ And for two-thirds, the jury is out,” Forbes quotes Stephen Hahn-Griffiths, chief research officer of the RI, as saying.

The World’s Most Reputable Companies 2018:

To determine the RT100, according to Forbes, RI surveyed more than 230,000 individuals in 15 countries from January to February 2018.

Companies considered typically have revenue in excess of $50 billion, a presence in all surveyed countries and brand familiarity with at least 40% of the general population.