WhatsApp has announced a new update introducing verified business accounts, the popular messaging platform said it is to increase the convenience with which users are able to communicate with businesses.
The Facebook-owned messaging platform made this known in an FAQ post it published here announcing the update.
“WhatsApp is exploring ways for you to communicate with the businesses that matter to you.
“Some business accounts have been verified by WhatsApp.
“If you see a green badge next to a contact’s name, it means that WhatsApp has confirmed that the phone number of this contact belongs to a business account,” WhatsApp announced in the post.
“WhatsApp will also let you know when you start talking to a business via yellow messages inside a chat. There is no way to delete these messages from the chat.
“If you already have a business’s phone number saved in your address book, the name you will see is the name you have saved in your address book.
“If you don’t have a business’s phone number saved in your address book, the name you will see is the name the business has chosen for themselves.
“If you’d like to stop a business from contacting you, you can block them,” the post further stated.
The way in which users can view a business account and the information that is available has been revealed also.
As per WABetaInfo report, WhatsApp has updated its servers to improve the synchronization of your contact numbers. In case there is a business contact in your address book, it reportedly will not download that contact again.
The report also mentions that the new “Business Info” section, which can be seen in the image above, will come with information like the address of the business, the real name of the business, the mail address of the business, and its website. In case the business has an account on Instagram, you will also be presented with the link of that profile as well.
WhatsApp has, however, clarified that business verification is currently limited to a small number of businesses participating in a pilot program.
The update will probably be available for all businesses in no distant time.