The reality of the changing times in the media space and how to tackle prevailing challenges will be the focus as TheNewsGuru holds a training webinar on Thursday, October 2022. It is themed: beyond a refresher course, to treat specifics of the essence of advertising media sales and key principles to drive success.
Other themes include communicating audits in digital media evolution, advertising planning for media sales, and trend analysis.
Leading the session is US-based Prof (emeritus) Charles Okigbo whose presentation will be on the Six Laws of media sales. He is a renowned professor of media and Public relations.
The next presentation will be done by Dr. Kay Beckerman and Emmanuel Aneke which is on Communication Audits in the Digital Revolution.
Professor Elizabeth Crawford Jackson takes on Advertising Media Planning for Media sales.
TheNewsGuru reports that Dr. Kay Beckerman is a professor of Advertising and Social Media at Minnesota State University and Dr. Elizabeth Crawford Jackson is a professor of Advertising at North Dakota University also in the United States.
From the array of scholars and high-flying professionals, veritable training is a huge promise, destined to change advertising media competence and enhance revenue drive among others.
According to Okigbo, “we shall cover the most essential topics: market concept, advertising, public relations, mass media, online media, selling and sales concept, strategic challenges, persuasion, and trend analysis “.
The training is recreating impetus for TheNewsGuru team and Advisory Board members. They will be joined by representatives of advertising sections of Vanguard, GWG.ng, and ThisDay newspapers.
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