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Tag: Ericsson

  • Internet of Things game changer for businesses, says Ericsson

    Mr Jeff Travers, Head of IoT, Ericsson, on Wednesday urged service providers to regard Internet of Things (IoT) as a game changer for their businesses.

    In a statement in Lagos, Travers said that IoT would lead to investments in new technologies and establishment of new business models for revenue sharing and increased use of indirect channels.

    According to him, Ericsson’s conviction on IoT resulted from a study it conducted on “Exploring IoT Strategies’’.

    “The study provides unique insights on IoT value chain positioning from 20 leading telecom service providers globally, as they engage with and position themselves in the IoT market.

    “It identified an IoT positioning framework, which captures service providers’ roles and sub-roles in the IoT value chain.

    “It provides commercial insights, key capabilities required and case studies for each role.

    “While revenue growth is the unanimous key driver for telecom service providers entering the IoT market, the report reveals that multiple paths are being pursued to achieve that revenue growth with 70 per cent of the interviewees having no well-defined strategy.

    “In addition, the interviewed service providers believe cellular IoT and new 5G technologies will be a game changer in IoT.’’

    According to the official, the role categories identified by the study are those of network provider, connectivity provider, service enabler and service creator.

    He said that while the network provider and connectivity provider roles were seen by respondents as foundational, driving most of IoT revenues, 80 per cent of study participants planned to create value beyond connectivity.

    Travers said that service providers noticed that additional value could be created either by providing differentiating services through sub-roles within the four roles, or by progressively offering end-to-end solutions as service enablers or service creators.

    He said that the study confirmed the importance of IoT to the current and future business of leading service providers, no matter where they would operate.

    “They are also creating new delivery models for as-a-service and online services and driving innovation with partners and customers,” he added.

     

  • Ericsson lists 10 hot consumer trends

    Mobile phone company, Ericsson, on Thursday listed 10 mobile phone consumer expectations in the next five years the organization has tagged the expectations “10 Hot Consumer Trends for 2018”.

    The company’s Country Manager, Mr Olivier Vandermoten, said at the event in Lagos that the trends were discovered from surveys.

    Vandermoten said that while some of the expectations would be met, others might not, due to unrealistic values. According to Vandermoten, the expectations include body interface with digital technology.

    He said that more people would want interactions with technology with the aid of body language.

    “The first trend is that two out of three persons think the use of technology will impact more through gestures and thereby make voice assistants to operate on human terms,” he said.

    The official said that the second trend had to do with augumented hearing

    “It is an expectation that explains the consumer need for a wireless earphone that can translate languages in real time.

    “Sixty-three“ per cent of consumers will like earphones that translate languages in real time, while 52 per cent want to block out a family member’s snoring.

    “The third survey on “Eternal Newbies” shows that 30 per cent of new technologies makes it hard to keep stories up to date since there are too many information to contend with,” he said.

    Vandermoten said that other survey included those on social networking, uncanny communications, intelligent ads, robotic expressions, photo room, street in the air and long-lasting batteries.

    According to him, “the fourth trend is that 42 per cent of consumers believe companies will use artificial intelligence to produce persuasive advertising.

    “Fifth survey talks about the use of a more social media broadcasting against the traditional method of transmitting news content.

    “The sixth trend is consumers want uncanny communications of the technology provider, which means more simplified technology languages,” he said.

    Vandermoten said that “ one out of five students and working class people believed that robots would replace them in their jobs, while 40 per cent wanted more robotic contributions.

    “The eighth survey showed that consumers will prefer their photos in a room to relieve a virtual memory, bringing back old timeline.

    “The ninth survey says consumers want solution to chaotic traffic congestion with preference to drones and flying cars,” the official said.

    “He said thst the tenth trend was the more than 80 per cent believed that in five years, there would have been long-lasting batteries to put an end to charging concerns.

    According to Vandermoten, all the consumer expectations can be met through the use of 5G network and political will from all parties concerned to bring them to reality.