Tag: Google

  • How to sell a $100 Google Play Card in Nigeria

    How to sell a $100 Google Play Card in Nigeria

    Exchanging your gift cards for cash in Nigeria is now quite easy compared to the earlier struggle. You can decide to sell any gift card in your possession for some naira. Whether you have a Google Play Card, Steam Gift Card, Amazon Gift Card, or any other, you can redeem them for money in Nigeria. 

    What is important is finding a reliable platform where you can exchange them for the best exchange rates and get paid within a few minutes.

    Are you curious about how to sell a $100 Google Play Card in Nigeria? Here is a guide on how to do that seamlessly.

    What is Google Play?

    Google Play is the famous Google’s main store where Android apps, e-books, music, games, and movies are hosted. 

    As an Android user, you can easily download any content directly from the Play Store app into your mobile device. 

    Just the same way, you can also send content from the Google Play store to your Android phone.

    What is Google Gift Card?

    Google Play Gift Card is one of the famous and mostly traded gift cards in Nigeria. It is sold by different retailers including Amazon,  Walmart, Walgreens,  Target, etc., and can be used as a substitute payment means to pay for apps, music, and games on the Play Store.

    It can also be used as gifts for Android users who love ordering digital products. If you would prefer to have some extra cash, you can choose to redeem Google Play gift card.

    Google Play Gift Card is available in different forms and values. It must be activated before it can be used just like other gift cards. It can come in physical form as a plastic card or as an ecode which you can get through email or phone number when bought online. Generally, the physical card has a higher value than the ecode.

    The resell value is quite high because of its popularity as there is always a high demand for Google play gift cards. This positively affects its value leading to its high rates.

     It is also available in various currencies including the UK, US, EURO, CAD, CHF, and more. It also comes in various nominations like 20, 50, 100, 200, and 500.

    Interestingly, this card does not expire and it’s quite seamless to operate. You only need to be aware of the balance on the card and fund it when necessary. 

    How much is a $100 Google play gift card today?

    Currently, a $100 Google play gift card is between 27, 000 to 31, 000 naira. Be aware that the amount will always differ as the rates are subject to change. The resell value for a Google gift card or any gift card is not fixed.

    There are platforms that have gift card rate calculators which would allow you to find the current value at any given time. This is another reason to always opt for the best platform.

    How to Redeem a Google Play Gift Card?

    Google Play Gift Card is now very much popular in Nigeria. A lot of people that own this card or are gifted are curious about the best and most secure platforms to sell their gift cards.

    Unfortunately, scam sites are now rampant due to the high demand for Google gift cards. These false platforms disguise themselves as trading platforms and rip people off. This has spread distrust among people and kept them on their toes regarding where to sell their gift cards.

    It is very important to do proper research and get to know about the secure trading platform in Nigeria. Ensure to go with the best choice so you can feel safe while carrying out your exchange.

    You can choose to sell Google Play gift card for cash or redeem it on your android device to purchase games, music, games, or books with the balance.

    Possible Errors While Redeeming a Google Play Gift Card 

    As much as you can resolve the following errors, ensure to buy your Google Play gift card from authorized stores so you won’t have to encounter them. 

    • “The code you entered had already been redeemed on a different account” – this means your card was either taken or used. Make sure to submit your complaint to Google Play support and the retail store you purchased it from.
    • “Your code could not be redeemed” – this error comes up when your gift card is not activated yet. Just like other gift cards, it is necessary to activate your Google gift card. This process is required to prevent fraud and theft. You can report this to the store you purchased it and they will help you activate it.
    • “This code didn’t work. Try again” – this might be because the code is incorrect. The code might have been typed wrongly. So, make sure to avoid errors while entering the code.
    • “We need more info to redeem this card” – this is more common but the cause can’t be traced. When you encounter this error, make sure to report it to the store you bought it from.

    How to Avoid Google Play Gift Card Scams?

    If you want to exchange Google Play gift card for cash, be cautious of the following signs to prevent scams:

    • Any promise of high deals that sounds too good to be true
    • Stay away from any platform that uses middlemen
    • Avoid using traders with bad reviews
    • Platforms with a bad reputation are a no-no
    • Ignore social media groups’ gift card trading

    Conclusion

    Choosing to trade Google Play Gift Cards is a good decision. Due to their high demand, the rates are always juicy. Being intentional about trading the gift card on a perfect site is an ever wiser move. 

    Look out for “true” high rates and where your information is secured. It is also important to consider 24/7 customer support in case you need assistance on spot.

    Finally, how to redeem your gift card online is straightforward. Enjoy fast payment and smooth transactions as you trade!

  • Google highlights Peter Obi, Putin as top trending personalities in first half of 2022

    Google highlights Peter Obi, Putin as top trending personalities in first half of 2022

    Google on Thursday highlighted the top trending personalities, music, movies, high-profile deaths as well as sports that trended in the first half of 2022.

    Mr Taiwo Kola-Ogunlade, Communications and Public Relations Manager, Google West Africa said in a statement that the first half of 2020 had been eventful with high-profile deaths, politics, and personalities among others.

    Kola-Ogunlade said that such trends and search were as a results of happenings and events of interest  that caught people’s  attention.

    He said the top three trending people in Nigeria in the first half of the year were Peter Obi, Putin and Bianca Ojukwu .

    The manager said that  Peter Obi is a Nigerian businessman and politician who served as the governor of Anambra  from 2006 to 2014.

    Kola-Ogunlade said that Obi is currently the Labour Party nominee for President of Nigeria in the 2023 presidential election.

    According to him, Vladimir Putin, Russia’s President also grabbed the attention of Nigerians in the first six months of 2022 as Russia’s invasion of Ukraine became topical across the globe.

    ‘’Bianca Ojukwu, the widow of late Biafran warlord, Chukuemeka Odumegwu Ojukwu also led search interest by Nigerians when she slapped Ebelechukwu, the wife of immediate past governor of Anambra , Chief Willie Obiano.

    ‘’A second famous slap comes in at number five on the list of top trending people, after Will Smith slapped Chris Rock at the Oscars in March.

    ‘’AFCON 2022 topped the list of most searched moments between January and June, Senegal beat Egypt in the final match of the African Cup of Nation (AFCON) football competition to emerge winner,’’ he said.

    According to him, the ongoing strike by the Academic Staff Union of Universities (ASUU)  has seen the majority of Nigerian students in public tertiary institutions.

    The communication manager said that staying out of classes for five months was also a top moment that captured the interest of Nigerians online.

    He said that top of the list of notable deaths was the death of popular Nigerian Gospel singer, Osinachi Nwachukwu.

    According to him, she was allegedly killed by her husband in a case of domestic violence.

    Kola-Ogunlade said that the death of another gospel singer, Chinedu Nwadike, was the second most searched death for Nigerians.

    He said the song, Buga, by Kizz Daniel, featuring Tekno was the number one trending song in the period under review.

    The communication  officer said that blood sisters, a Nigerian series on Netflx starring Nancy Isime and Ini Dima-Okojie topped the list of top trending movies and TV Series by Nigerians from January to June 2022.

    Kola-Ogunlad  said that Olu Jacobs, the veteran Nollywood actor who recently celebrated his 80th birthday  led the list of top trending actors in Nigeria while Raheem Sterling’s journey from Manchester City to Chelsea FC led him to be the number one trending sports personality in Nigeria.

    Search trends information is gleaned from data collated by Google based on what Nigerians have been searching for and asking Google.

  • Google upskills alternative young creators

    Google upskills alternative young creators

    Google on Thursday said it has hosted a two-day residency similar to Bootcamp Programme in Nairobi to upskill and celebrate young creators identified as Alternative and Non-mainstream.

    Contrast to mainstream mass media, alternative media tend to be “non-commercial projects that advocate the interests of those excluded from the mainstream”.

    For example, the poor, political and ethnic minorities, labour groups, and other identities.

    Taiwo Kola-Ogunlade, Communication and Public Relations Manager, Google West Africa, said in a statement that the aim of the residency was to amplify the impact of the Alté movement in Africa and the world.

    Kola-Ogunlade said that the Alternative Movement, colloquially known as the ‘Alté Movement’, traces its roots to Lagos, Nigeria, where young Africans embrace the idea of being misfits or non-conformists.

    He said that the movement champions unconventional self-expression in all aspects of life but mainly through music, fashion and visual arts.

    According to him, alternative youth culture is rarely recognised in mainstream media; therefore creators have turned to YouTube to connect with their audiences because there are no barriers of entry.

    “It is exciting to see creators that identify as non-mainstream find community on our platform.

    “This comes just a few days after we announced a call for applications for the YouTube Black Voices Fund for 2023 aimed at elevating marginalised voices.

    “We also want to showcase how products like YouTube and YouTube Shorts and platforms like Google Arts & Culture can help drive the culture forward,’’ he said.

    Kola-Ogunlade said that although the movement started in Nigeria, it had strongly taken root across the continent.

    According to him, recent Google Search trends from across Africa show an increase in `Alté-related searches from 2020.

    He said that the first batch of 25 `creatives’ at the Residency that ran from June 28, until July 30, were from Nigeria, Kenya, Ghana, Botswana, and South Africa.

    Kola-Ogunlade said that in Residency the creatives learn how to better connect with their audiences and move the culture forward through platforms like Google Arts & Culture, YouTube and YouTubeShorts.

    The communication manager said that the creatives would be equipped with entrepreneurial skills on how they can enhance the visibility of their brands.

    Google has also invited Alté creatives that have global brands such as Tshepo The Jeans Makerto give career talks to the young creative entrepreneurs.

  • Google announces new initiatives to support African SMEs

    Google announces new initiatives to support African SMEs

    Google on Wednesday  announced new initiatives to support small retail businesses and offered 1,000 scholarships to business owners in Africa.

    Juliet Ehimuan, Google Country Director for West Africa, said in a statement that it was part of a month-long commemoration of International Micro, Small, and Medium-sized Businesses (SMB) Day in June.

    Ehimuan said the programmes commemorating the International SMB Day reaffirms Google’s dedication to ensure that small retail businesses on the continent acquire the necessary digital technology, tools and training to thrive and be more resilient.

    She said this includes a one-hour virtual training event, tagged: the ‘Shopping Small Business Summit’, aimed at helping SMB owners develop skills and tools to compete online.

    She said that topics would include e-commerce trends and digital marketing, open to all who register at g.co/events/shoppingmail.

    According to her, Google has also partnered with Coursera, a well known open online course provider, to develop an online career certificate digital marketing and e-commerce for SMEs, and is offering 1,000 scholarships to Africans who wish to attend.

    “E-commerce presents an opportunity for small businesses in Africa to reach new customers and grow.

    ‘’Through the digital marketing, e-commerce career certificates, specialised trainings and 1,000 scholarships, we want to be able to assist small businesses in Africa gain the expertise to connect online, expand their customer base and scale up.

    ‘’The certificate course is the latest in a series of initiatives aimed at preparing participants for entry-level jobs,’’ she said.

    According to her, this month also sees the debut of ‘Local Opportunity Finder’, a new tool that evaluates a Google Business Profile and makes personalised recommendations for changes.

    Ehimuan said that the tool evaluates changes or recommendations that a business owner might make to enhance how their business profile looks to consumers in Google Search.

    The director also said that free, one-week-long Hustle Academy in June would focus on essential skills that would help small and medium-sized retail businesses (SMBs) build the skills they need to grow.

    According to her, Africa’s growing young population and urbanisation present huge expansion opportunities for small retail businesses.

    She said South Africa had almost 2,000 shopping malls covering over 24 million square metres.

    Ehimuan said that wholesale and retail were the third largest contributors to Nigeria’s GDP, with more than 90 per cent of the industry made up of informal merchants.

    According to her, while Kenya, with an e-commerce market growth rate of 44 per cent in 2021, has seen a steady rise in the number of outlets over the last five years.

    Ehimuan said that e-commerce markets in Kenya and Nigeria increased by 40 per cent and 30 per cent, respectively, in 2021, while online sales in South Africa increased by 66 per cent from 2019 to 2020, reaching more than $1.8 billion.

    “As more consumers on the continent continue to search for goods and services online, it is critical that small retail businesses learn how to better harness online tools for growth,” Ehimuan said.

    According to her, Google’s ongoing commitment to supporting small businesses in Africa is visible through initiatives such as Google Hustle Academy,  Google Business Profile, Market Finder and Market Kit.

    Google’s mission is to organise the world’s information and make it universally accessible and useful.

  • Google announces $4m Black founders fund for 60 eligible start-ups across Africa

    Google announces $4m Black founders fund for 60 eligible start-ups across Africa

    Google on Tuesday said that 60 eligible black-founded start-ups would receive a total of four million dollars in the second cohort of Google for Start-up Black Founders Fund (BFF).

    Mr Folarin Aiyegbusi, Google’s Head of Start-up Ecosystem, Africa, made this known in a statement announcing the opening of applications for Google for Start-up Black Founders Fund for Africa.

    Aiyegbusi said that following the success of the first cohort in 2021, Google increased its commitment in 2022 with additional one million dollars in funding, and support for 10 more founders.

    He said that it would result in a commitment of four million dollars to 60 eligible Black-founded start-ups across Africa.

    According to him, BFF Africa is open to start-ups in Nigeria, Botswana, Cameroun, Côte d’Ivoire, Ghana, Ethiopia, Kenya, Rwanda, Senegal, South Africa, Tanzania, Uganda and Zimbabwe.

    He said that while the 13 countries were the prime focus due to their active tech and start-up ecosystems, strong applications from other African countries would be considered.

    ‘’The Black Founders Fund Africa demonstrates our commitment to supporting innovations in underserved areas.

    ‘’Black-led tech start-ups face an unfair venture capital funding environment; that is why we are committed to helping them thrive to be better and ensure the success of communities and economies in our region.

    ‘’The fund will provide cash awards and hands-on support to 60 Black-led start-ups in Africa, which we hope will aid in developing affordable solutions to fundamental challenges affecting those at the base of the socio-economic pyramid in Africa.

    ‘’We are hopeful that the support received by the Black founders will enable them to grow their businesses and, in turn, drive economic growth in Africa as they create solutions and give back to their communities,” he said.

    According to him, selected start-ups will receive between $50,000 and $100,000 non-dilutive cash awards and up to $200,000 per start up in Google Cloud credits.

    Aiyegbusi said that support in the form of training and access to a network of mentors to assist in tackling challenges unique to each start-up, would be provided.

    He said that early-stage start-ups with black founders or diverse founding teams were eligible for selection for BFF.

    According to him, start-ups which are benefitting Black community and those operating and headquartered in Africa as well as those with diverse founding team, with at least one Black founding member, were also eligible.

    He said that those having legal presence on the continent and building technology solutions for Africa and the global market and those with potential to raise more funding and create jobs were equally eligible.

    Recall that the Google for Start-ups Black Founders Fund was launched in the wake of the 2020 Black Lives Matter movement as part of Google’s racial equality commitment.

    The initiative is aimed at driving economic opportunities for Black business owners.

    Interested applicants can find more information at http://goo.gle/BFFAfrica.

    Application closes on May 31, while winners will be announced on July 29.

  • Subsea cables as metaphor for a great future – By Okoh Aihe

    Subsea cables as metaphor for a great future – By Okoh Aihe

    There is a point at which a point of advantage becomes a curse especially if the possessor fails or refuses to mine it’s advantages with the hope and prayer that it will last forever. They fail to observe the speedy evolutionary process of the world, especially in the tech ecosystem, with the fervent prayer that what they hold will become a holy grail.

    My mind is on the SAT-3/WASC undersea cable for which NITEL was the subscriber on behalf of Nigeria. The cable connects Nigeria to some countries in Africa – South Africa and the west coast, and Europe. Nigeria’s subscription to the cable was domiciled in NITEL. At the time the cable was a goldmine and NITEL, occupying the position of industry peacock, enjoyed the advantage while it lasted. Thankfully, I am sincerely encouraged that the cable did not join the realm of the dodos but has remained functional and useful.

    Instead, what has happened is that the ecosystem is changing fast and the continent is simply enjoying some advantages of undersea cable bombardment, literally, being an emerging realm of humanity that holds significant economic promises which the rest of the world is scrambling to benefit from.

    The scramble began from our home front. Some smart investors had looked at the industry to get to the understanding that it could be likened to the big elephant which the beholder can define from different perspectives . The shape and size of the market was beyond what NITEL could handle and they decided to play an audacious role. Glo invested in Glo-1 submarine cable from Europe. It was the first time an individual in the person of Mike Adenuga would undertake such an economic daredevil adventure. Almost at the same time, MainOne, boldly and ingeniously marshalled by Judith Opeke, was weaving another magic loom to be the first woman ever in Nigeria to lead an enterprise to undertake such a risky but profitable venture. The MainOne high capacity cable was born. Just by way of explaining the importance and growing relevance of such enterprise, the business was sold to an American company, Equinix for $320m in 2021.

    There are other ones, translating into what one can describe as submarine cable boom for Africa, thus increasing capacity and data and internet capabilities. They include: SEAS, SEACOM, TEAMs, EASSy, LION, LION2, Africa-1, PEACE, METISS, DARE-1, METISS, ELLALINK and ACE, among others. The interesting story is that from a seeming disadvantaged position just about two decades ago, the continent is awash with cable penetration. The speed is measured in several terabits per second. There seems to be interest and excitement in the unfolding market and that interest is not waning at all.

    However, the conversation around cable penetration in Africa has only heightened with recent developments, exemplified in the landing of the Google cable in Lagos. Creatively named Equiano in order to enjoy some historical recall, the cable launch attracted lots of government and industry attention but equally brought renewed interest on the necessity and economic potential of such a project, and why Google would be the one to put funds into executing the project. The future Equiano holds for the country couldn’t be buried in the high level politics which tried to steal its importance. The lesson however being that a significant tech development has just taken place in the country, more so, when the funding was external at a time Nigeria is in perpetual low.

    In announcing the development, Google’s West Africa Director, Juliet Ehimuan-Chiazor, waxed lyrical in a note which was also laced with some analytics,

    “Nigeria is sub-Saharan Africa’s largest economy. Still, the share of people using the internet stood at approximately 35% as of 2020 – double what it was in 2012. Across much of the country, people lack affordable, reliable & quality access, which limits their ability to benefit from, and contribute to, the digital economy.”

    She acknowledged the digital transformation initiatives of the government since 2017,

    which have proven pivotal to the success of many industries in the country, especially the start-up space. In the last five years, start-ups in Nigeria have produced five unicorns (start-ups valued at over a billion dollars). Businesses are also benefiting significantly from the usage of internet platforms, with total e-commerce annual expenditure predicted to climb to $75 billion by 2025, up from its current projection of US $12 billion.

    Equiano, she informed, is expected to deliver up to 20 times more capacity than the region’s prior cables.

    “A recent economic impact assessment conducted by Africa Practice and Genesis Analytics states that Equiano’s arrival in Nigeria is expected to result in faster internet speeds and significantly improve people’s experiences while online. Internet speeds in Nigeria are expected to grow almost six fold by 2025, and retail internet prices are forecasted to decline by 21% over the same period. The same study found that by 2025, real GDP in Nigeria is forecast to be USD 10.1 billion higher than it otherwise would have been without Equiano and that the cable would indirectly generate roughly 1.6 million new jobs between 2022 and 2025,” she said.

    No politician sees a begging opportunity and leaves it unharvested. Pursuing a ready advantage, the Lagos State Governor, Mr Babajide Sanwo-Olu, soaked in the euphoria of an unfolding history.

    “There is much to be excited about, at a time like this in the unfolding history of Lagos State and of Nigeria. We are seeing an unprecedented inflow of investments into every part of Lagos, from local and foreign investors who understand the immense business and commercial potential that the State symbolizes. We say it often, that wherever Lagos goes, Nigeria and West Africa follow. With this in mind, as the government of Lagos State, we are more than ever determined to deliver on our promise to make and maintain Lagos as a safe, livable, innovative and prosperous megacity,” he enthused.

    If you were in the Governor’s shoes, you would say even more. Lagos is the commercial pride of the nation. Despite some clumsiness in handling some issues, it has endured the vicissitudes of a troubled nation. Lagos is the state playing host to all the cable dramas in the country. But interpreting what is happening there seems to give the indication that the world takes us too seriously as a nation. Here is a country that gives just 3,500 megawatts of electricity to its over 200m population while another country within Africa, just about five hours of flight time from Nigeria, gives about 60,000 megawatts to a population of 50m.

    The world takes us too seriously. But they are right because they see what our leaders don’t see. They look at the nation’s contribution to the global human capital index, they look at survival instincts of the tech companies that make up the tech ecosystem in Nigeria, and how well they are doing, they look are the floundering huge population immersed in harsh socio-political climate, which someday, will survive their various governments to pry open the appurtenances of the last big market in the world.

    The stats are too strong to fail. The collage of subsea cables in Lagos presents an instructive metaphor of a beautiful but promising future that the nation must approach with deliberate speed and caution. This future is too bright to be betrayed. A communications superstructure is being put in place at a huge cost to the investors. The responsibility of the government is to create the right channels and opportunities for the citizenry to take advantage of such efforts.

  • Osinachi,  NIN-SIM linkage,  Rita Dominic  top search on Google Trends in April

    Osinachi, NIN-SIM linkage, Rita Dominic top search on Google Trends in April

    Google on Saturday highlighted the top search on Trends as NIN-SIM linkage Rita Dominic and Gospel Singer Osinach Nwachukwu among others.

    Mr Taiwo Kola-Ogunlade, Head Communications, Google West Africa said in a statement that in April, the Federal government directed telecommunications industry to bar outgoing calls from unlinked SIMs hence NIN-SIM linkage the top searched.

    Kola-Ogunlade said the death of prominent Nigerians were searched which included Gospel singer Osinachi Nwachukwu, Nollywood Yoruba actor, Kunle Adetokunbo and the Alaafin of Oyo, Oba Lamidi Adeyemi III.

    He said their deaths aroused interest due to Nwachukwu’s alleged killing by her husband, Kunle Adetokunbo as known as Dejo Tunfulu who passed on after a brief headache and admission into the hospital.

    According to him, the 2022 Grammy Awards, Nigeria multiple award winning actress, Rita Dominic and her wedding to Fidelis Anosike, Ghanaian musician, Black Sherif’s songs especially Kwaku the Traveller were searched.

    ‘’Other search that piqued Nigerians interest include Chrisland School, How to check JAMB centres, scientific name for ear ringing , third term school resumption, who is Black Sherif.

    ‘’Also, Osinachi’husband , Fidelis Anosike where is Osinachi from what is Grta Thunberg known for, he said.

    Newsmen reports that search trends information is gleaned from data collated by Google based on what Nigerians have been searching for and asking Google, Google processes more than 40 000 search queries every second.

  • Cable Equiano: Pantami, Danbatta pledge enabling environment for wider connectivity

    Cable Equiano: Pantami, Danbatta pledge enabling environment for wider connectivity

    The Minister of Communications and Digital Economy, Prof. Isa Ali Ibrahim (Pantami), and the Executive Vice Chairman (EVC) of the Nigerian Communications Commission (NCC), Prof. Umar Danbatta, have promised to continue to drive policy initiatives that promote investment in infrastructure in the Nigerian telecom industry in order to deepen connectivity to enhance the nation’s growth and development.

    The duo stated this on the sideline of the reception marking the landing of the Equiano undersea Cable System in Nigeria at the Open Access Data Centre at Lekki in Lagos. Pantami and Danbatta commended Google LLC, the West Indian Ocean Cable Company (WIOCC), and other investors for bringing additional bandwidth capacity into the country to drive connectivity and growth.

    While Pantami was represented at the event by NCC’s Executive Commissioner, Stakeholder Management, Adeleke Adewolu, Danbatta was represented by the Executive Commissioner, Technical Services at NCC, Ubale Maska. Other senior management staff of the Commission at the event included the NCC’s Director, Technical Standards and Network Integrity, Bako Wakil, and the Controller, NCC’s Ibadan Zonal Office, Yomi Arowosafe.

    The Minister said the Federal Government, through the Ministry, will continue to drive the implementation of existing digital economy-oriented policies already put in place by the current administration. Pantami also promised an enabling environment that encourages foreign and local investment in infrastructure project such as the way Google and its co-investors have done.

    Also commenting, Danbatta said the Commission’s expectations, initiatives, and vision towards increasing broadband penetration, quality of service, advancement of a digital economy, and commitment to improving national security through technological advancement, are on the priority list of its regulatory interventions.

    Danbatta expressed delight that Equiano has joined the list of other submarine cables at the shores of Nigeria, including SAT3 cable, MainOne cable, Glo1 cable, ACE cable WACS cable, Dolphin by Natcom, and MTN respectively.

    The EVC assured stakeholders of Commission’s commitment towards ensuring that the huge bandwidth capacity from these cables at shore in Lagos would be transmitted to different part of the country to drive robust and ubiquitous infrastructure. This is in keeping with the provisions of the digital economy policy being implemented by government in collaboration with all stakeholders.

    The EVC expressed optimism that Google’s investment in the subsea cable, Equiano, will be significant in driving NCC’s ongoing implementation of the Nigerian National Broadband Plan (NNBP) 2020-2025, which aims at increasing broadband penetration to 70 per cent by 2025.

    “We are hopeful that Equiano, together with earlier undersea cables in the country, will have additional landing points in the hinterlands through collaborative efforts with NCC-licensed Infrastructure Companies (InfraCos). This will help to reduce retail data prices significantly and thereby complementing the Commission’s efforts at ensuring that affordable Internet services are available to boost Commission’s ongoing broadband policy initiatives”. Danbatta stated and thereby helped to reiterate the objective linkages of policies and plans in the telecom ecosystem, and the national economic strategies.

    Meanwhile, the Lagos State Governor, Babajide Sanwo-Olu, who also witnessed the unveiling of the Google submarine cable, underscored its centrality to Nigeria’s ongoing efforts to boost job creation and contribution to the country’s Gross Domestic Product (GDP), over the next three years.

    The Chief Executive Officer (CEO) of WIOCC, Chris Wood, also described the landing of the submarine cables as a major investment in the Nigerian digital economy.

    The new cable system is named after a Nigerian hero, Olaudah Equiano, who survived enslavement in the 18th century and went on to become a famous writer and anti-slavery activist. Besides, the triumph over challenges, which Equiano’s life symbolised, the landing of the cable in Nigeria is expected to underscore Nigeria’s leadership as a regional hub for connectivity, and thus, set to attract cloud operators, content providers, content distribution networks and their associated ecosystems.

  • Google’s Equiano subsea cable lands in Lagos

    Google’s Equiano subsea cable lands in Lagos

    Google and the West India Ocean Cable Company (WIOCC) on Thursday announced the landing of Equiano subsea cable in Lagos.

    Mrs Juliet Ehimuan Director, West Africa, Google, said at a ceremony to mark the landing of Equiano, that it would create 1.6 million jobs in three years.

    She added that the subsea cable would improve the Gross Domestic Products (GDP) of Nigeria by 10.1 billion dollars by 2025.

    Equiano is a subsea cable named after a Nigerian born writer and abolitionist, Olaudah Equiano, sold into slavery, who later worked his way to freedom.

    Ehimuan said Equiano would help meet Nigeria’s current and future international connectivity demands.

    She said Equiano would increase internet speed by a factor of six, reduce retail prices by 21 per cent and increase penetration by six per cent.

    The director said Equiano cable started in Portugal in western Europe, ran more than 12,000km along the West Coast of Africa before landing in Lagos.

    She said another benefit of the cable was that it would save 2.8 million tonnes of carbon emission per annum.

    “The Nigerian government has also stepped up its digital transformation programmes since 2017.

    ‘’These initiatives have proven crucial to the success of many industries in the country, especially the startup space.

    “But studies suggest that faster internet connections, better user experiences, and reduced internet costs will further accelerate these benefits.

    “Google is committed to supporting Africa’s digital transformation and we are excited to see the impact of the landing of Equiano in Nigeria,” she said.

    According to her, Google has worked with established partners and in-country experts to guarantee that Equiano has the greatest effect in Nigeria and throughout Africa.

    She said Equiano was set to make an enduring contribution towards the development of Nigeria’s communications infrastructure.

    Mr Chris Wood, Chief Executive Officer, WIOCC, said the company was proud to have been selected by Google as the landing partner for the Equiano cable in Nigeria.

    Wood said the cable landed directly at the Open Access Data Centre (OADC) Lagos, from where it would be extended to other data centres across Lagos.

    He sais the Equiano cable would deliver improved internet quality, speed and affordability to Nigerians.

    He, however, said for the benefits to be fully felt throughout Nigeria, hyperscale connectivity would be extended from the Lagos to the rest of the country.

    To make this happen, he said WIOCC would deploy a comprehensive hyperscale national fibre network.

    He said the network would go live in phases, starting in June and would continue through to the end of the year.

    He said when combined with Equiano cable, this network would deliver transformational benefits across the country.

    Wood said in March, the Equiano subsea cable made its first landing in Lomé, Togo, as a confirmation of the commitment made at the Google for Africa 2021 event to help increase internet access across Africa.

    The governor of Lagos State, Mr Babajide Sanwo-Olu, congratulated Google and WIOCC for the historic event.

    Sanwo-Olu said this was significant, and in his view a demonstration of the commitment of Google to Nigeria as the giant of Africa.

    The governor said there was much to be excited about, at a time like this in the unfolding history of Lagos State and of Nigeria.

    According to him, Lagos is seeing an unprecedented inflow of investments, from local and foreign investors that understood the business and commercial potential that the state symbolised.

    ‘’We say it often, that wherever Lagos goes, Nigeria and West Africa follow.

    “As the government of Lagos State, we are more than ever determined to deliver on our promise to make and maintain Lagos as a safe, livable, innovative and prosperous megacity.

    ‘’This new cable system is the latest element in the transformation of our physical infrastructure landscape.

    ‘’It joins a host of new roads, bridges, jetties, factories, municipal and national rail lines, and so on, being delivered by our administration and a host of partners and stakeholders across public and private sectors,” he said.

  • Google set to create 1.6m jobs in Nigeria

    Google set to create 1.6m jobs in Nigeria

    The Director of Google West Africa, Juliet Ehimuan-Chiazor, has disclosed that Google plans to fund the Equiano subsea cable to boost internet speeds and create 1.6 million jobs in Nigeria.

    She said this during a visit with a team from Google West Africa to the Minister of Communications and Digital Economy, Isa Pantami, on Thursday.

    The team visited the Minister to give him an update on the activities of Google in Nigeria.

    This was disclosed in a statement issued by the Technical Assistant (Research & Development) to the Minister of Communications and Digital Economy, Dr Femi Adeluyi, on Wednesday.

    The statement read, “She updated the Minister on Google’s commitment to invest $1bn in Africa over the next five years, from October 2021. The investment includes funding for the Equiano subsea cable.

    “The Equiano cable is expected to enable a five-fold increase in average Internet speeds in Nigeria and create 1.6 million jobs. Equiano, whose name was inspired by a Nigerian, is being launched as it lands at different points on the continent, much like a road construction that is launched as construction progresses.

    “According to the Director, Nigeria is a major landing point for the cable and the launch of this major milestone is expected to take place in April 2022.”

    The Director further informed the Minister of Google’s support for the tech ecosystem in Nigeria through skills development programs and grants, adding that about six million Nigerians have benefited from other digital skills initiatives, and the target is to reach 10 million Nigerians.

    Pantami assured Google that the Federal Government would continue to promote regulations supporting development and innovation.