The Minister of Information and National Orientation, Mohammed Idris, has seen the light, seemingly. He has been speaking about the readiness of the Nigerian government to transform the nation’s legacy broadcast outfits, NTA and Voice of Nigeria, into modern broadcast operations that will be reflective of the expectations of the people, especially government, and broadcast aficionados.
Idris spoke at the National Association of Broadcasters (NAB) Conference in Las Vegas, Nevada, where he saw the real broadcast world that obviously sent him into delirium about what Nigeria can also do to fall in line with modern broadcasting. NAB combines state-of-the-art broadcast equipment exhibition with high-end conference and seminar presentations.
Last year on this column, we wrote: “If you are a regulator, like the National Broadcasting Commission (NBC), which superintends the nation’s broadcast industry, Vegas is the place to be this April (2024) because at the NAB Show, there is so much knowledge available, so much expert information and master classes from the industry – manufacturers, vendors, software developers, programmers and even entertainers, that the regulator must soak itself in the midst without giving only the operators the opportunity for such knowledge. The regulator must be steps ahead if it is to provide proper regulatory direction and leadership for the industry.”
But knowing that President Bola Ahmed Tinubu had placed a moratorium on official international travels at the time because of abuse in some quarters and the need to preserve much needed funds, we had argued: “But life doesn’t have to stop because of the stupidity and failing of others. This is why I want to make a case this morning. The broadcast regulator should be allowed to be in Vegas this April for the good of industry and country. A year out of Vegas by the regulator is like a year out of the Mobile World Congress in Barcelona by the Nigerian Communications Commission (NCC). It may take several decades to catch up, and the world and its inventions do not wait for the sluggardly.”
I am not sure Nigeria was officially represented at NAB last year. Such information was very painful to bear because such absence drains the industry of requisite knowledge.
This year the story is different as the Minister led a team to NAB, which includes: Charles Ebuebu, Director-General, National Broadcasting Commission (NBC); Salihu Dembos, Director-General, Nigerian Television Authority (NTA); Ali Muhammad Ali, Managing Director, News Agency of Nigeria (NAN); Lekan Fadolapo, Director-General, Advertising Regulatory Council of Nigeria (ARCON); Jibril Ndace, Director-General, Voice of Nigeria (VON), among others.
Without doubt, the Minister was in good company as he took with him top officials of relevant government agencies who may be the ones to execute any plan put in place to revamp the industry. “Strategic communication is essential to ensuring that the policies of the Renewed Hope Agenda reach the Nigerian people effectively,” he said.
Idris, according to reports, had the listening ears of Thomas King, Chairman, KINTRONIC Laboratories; Khiran Keerodhur, Chief Operating Officer, Thompson Broadcast; and Gianluca Baccalini, Chief Operating Officer, Systems Engineering, and some others.
This year’s theme, The Tech, The Trend, The Future, captures every nuanced reasoning and approximation of all-round development and growth of the broadcast industry. The theme curates today’s industry happenings and contemplates a tomorrow that accommodates emerging broadcast trends and technologies no matter how expansive. It is hoped that the Minister can move beyond words to rescue the government stations from their antiquated state of being where they hibernate as industry dodos and dinosaurs, far beneath the private stations which have set the pace since broadcast deregulation in 1992.
Also last week, there was another significant development. The NBC placed broadcast restrictions on “Tell Your Papa” by Rap musician, Eedris Abdulkareem, as content was “deemed inappropriate for broadcast due to its objectionable nature. It is therefore classified as Not To Be Broadcast (NTBB), as it violates Section 3.1.8 of the Nigeria Broadcasting Code.”
The copy of the Code I have states in Section 3.8.1a as follows: “The Broadcaster shall ensure that obscene, indecent, vulgar language, lewd and profane expression, presentation or representation are not allowed in a programme.”
There is almost a seismic outrage. Since the song has not been banned in our private devices or homes or even in the social media, a majority of the people who have listened to it can’t really see anything mendacious in Eedris message to the Nigerian President through his son, Seyi, who, himself has roiled public sensibilities with outlandish claims about his father’s performance in office.
Eedris has his commanding view of reality which is expressed in the lyrics of Tell Your Papa, part of which is stated here. “Seyi, tell your papa country hard. Tell your papa people dey die. Tell your papa this one don pass jagajaga,” he said.
Can reality or the truth be outlawed from our public spaces? No one can stop the creative artist from enjoying his creative juice even if that may be bitter to some people, which is unfortunate and patently insincere. Are there no killings around the country? What is happening on the Plateau currently? Can it be lobotomised out of reality?
Global literary icon and foremost Nobel Laureate, Prof Wole Soyinka, has ventilated his mind on the Eedris ban. In a statement he said: “Courtesy of an artist operating in a different genre – the cartoon – who sent me his recent graphic comment on the event, I learnt recently of a return to the culture of censorship with the banning of the product of a music artist, Eedris Abdulkareem…..
“We have been through this before, over and over again, ad nauseum. We know where it all ends. It is boring, time-wasting, diversionary but most essential of all, subversive of all seizures of the fundamental right of free expression,” he observed.
Prof Soyinka couldn’t miss the dose of irony as he pointed out that, “The ban is a boost to the artist’s nest egg. Mr Abdulkareem must be currently warbling his merry way all the way to the bank. I envy him.”
The Nobel Laureate understands what it is for the artist to be repressed by the state. His experiences during the Nigerian Civil War may be too remote for our social media generation who attack his pronouncements, although they hardly understand the language he speaks. Eedris, although much junior to Soyinka in every scale of societal ranking, encapsulates every aspect of the statement.
He had been there before. Protest music seems to be his forte. In the book, The Handkerchief – The Story of High Chief Raymond Anthony Aleogho Dokpesi, Eedris shared his experience under President Obasanjo. “Everybody knows that identity. The identity will give you who I am and what I stand for. In 2004, I dropped the song, Nigeria Jagajaga and President Obasanjo came to the national TV and said, “That boy wey sing Nigeria Jagajaga, na your papa and your mama Jagajaga. It was the best thing that ever happened to me. From a nobody, the President made me somebody,” Eedris recalled with some pride.
When President Obasanjo responded to Eedris in his characteristic acerbic humour, the matter was literally over. But times have changed, and the reading of signs and reality have been tainted by prejudiced views of patriotism and warped interpretation of official responsibilities.
By placing NTBB on Tell Your Papa, NBC has only achieved the opposite effect – drawing attention to a song people hardly knew was in existence. It is even worse now because Nigerians are angrier that the broadcast regulator is denying them necessary channels/opportunities of reaching the President with pressing legitimate complaints that may spur him into doing something about their desperate concerns and receding expectations. It was a wrong move by NBC from every interpretation; a ricochet of sorts.
