Tag: Muyiwa Awoniyi

  • Talent Manager Muyiwa Awoniyi parts ways with Omah Lay

    Talent Manager Muyiwa Awoniyi parts ways with Omah Lay

    Longtime manager, Muyiwa Awoniyi and sensational Nigerian singer, Omah Lay have officially ended their professional relationship.

    TheNewsGuru reports that Awoniyi via the microblogging platform, X on Friday stated that he is no longer managing Omah Lay but maintains a bond of friendship and support for the singer’s future.

    Shortly after the update, Omah Lay acknowledged Awoniyi’s role in his journey and expressed deep admiration for him in a heartfelt message.

    The exchange appeared cordial until another artiste, Kaestyle, reacted to the news with sarcasm, alleging that Awoniyi was sacked and simply using social media to save face.

    In response, Awoniyi clarified that his decision to manage Omah Lay was tied to helping the singer exit what he described as an exploitative contract.

    He claimed that the singer now owns his masters and runs his music career independently under his company, Boy Alone.

    He wrote: “I agreed to manage Omah to get him out of the very slave deal that you signed. Now he is out, I also am out. You on the other hand are a slave. If you know me, you know I’ve always been for the artist. Omah is exceptional and with Boy Alone now a fully established company, the journey moves forward on his own terms. The best part? He will now be owning his masters. I hope the delay now makes sense. Job done 

    ”.

  • Tems’ manager Muyiwa reveals why Nigerian streaming revenue is low

    Tems’ manager Muyiwa reveals why Nigerian streaming revenue is low

    Muyiwa Awoniyi, manager to Grammy-winning artiste Tems, has opened up on the contrast between streaming revenue generated in Nigeria and other parts of the world.

    Awoniyi, during a recent appearance on the Afrobeats Intelligence podcast, attributed the low earnings from Nigerian streams to the country’s affordable subscription rates and struggling economy.

    He revealed that while “one million streams in Nigeria generate approximately $300,” the same number of streams in Sweden, Spotify’s home country, fetch between “$8,000 and $10,000”.

    He said: “Do you know how much a million streams is worth out of Nigeria? It’s $300. I am telling you facts, it is N900 to subscribe to Spotify and Spotify treats things territorially.

    “A lot of people do not know this, by the way. So for me, I always knew that if my IP is anchored to a region where one million streams is $300, I am cooked. I knew this from Nonso’s time because, like I said, the trickle-down effect of the economy is going to hit the citizens regardless.

    “I mean, your purchasing power is going to be limited. Do you know the highest territory for streaming Spotify? Sweden is where Spotify is from. Your one million streams is between 8-10 grand.”