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Tag: Pedro Obaseki

  • A Chatham House of Horror – By Pedro Obaseki

    A Chatham House of Horror – By Pedro Obaseki

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    by

    Ediri Oyibo
    in

    Chatham House, while trying to repackage and market Bola Ahmed Tinubu, ended up de-marketing itself. While trying, albeit strenuously, to rebrand Bola Ahmed Tinubu, Chatham House ended up eroding its own brand personae. Its brand equity went bearish like a bad stock cascading down the index on a bad day on the FTSE or the…