Jessica Caldwell, 29, decided to quit her job of five years when she had a “spiritual awakening” while scrolling through Instagram during one of her nail-technician shifts.
She was working six days a week at a salon until she stumbled across a Facebook group in 2019.
“The Facebook group was filled with posts where people explained their journeys into witchcraft,” she told SWNS. “It fascinated me, and I felt really drawn to know more.”
Caldwell, from Swansea, Wales, said she, “purchased crystals, tarot cards and a few herbs,” but when she bought witchcraft books online, she discovered she has a talent for reading tarot cards and “fell in love with crystals.”
“At first, I was extremely skeptical, but I was really curious,” she shared. “On my breaks at work in the salon, I’d be researching tarot cards and crystals. I became obsessed. I felt like it was a pull towards it all, it felt really natural to me.”
Caldwell started by offering her services free of charge to family and friends, and then demand increased, and she gave readings to strangers online.
Caldwell remembered one client that “shocked” her.
”I had this woman approach me for a reading, and I kept getting the name ‘Steve.’ Eventually I had to say something — which she revealed was the name of her partner,” she shared. “I was spooked but amazed by my intuition.”
In January 2021, she set up an Instagram offering witch and tarot-card services full time — and immediately got a flood of requests.
Caldwell selects tarot cards for her client and records her readings on a voice memo, which usually are five to 10 minutes long, charging anywhere between $5 and $75.
“It just exploded online. Within six months, I had 16,000 followers,” she shared.
Now, she has 24,800 followers and over 5,000 clients — exclusively on social media — and reads tarot cards for celebrities and models.
She’s even making three times as much as she did as a beautician.
Caldwell believes her talent has always been within her.
“I’ve always been a witch,” she said. “I just never had the tools to utilize my power until now. Intuition is a powerful tool that I never realized I used in my daily life. Now I utilize it within my readings with complete strangers.”
The witch admitted that her family and friends were concerned when she turned her intuition into a full-time career, but now that she’s raking in money, they’re supportive of her.
Many of her clients ask her about love and what their partner thinks of them, putting Caldwell in a situation to “have to tell them the brutal truth.”
“Some people just want a nice chat which can be just as helpful as a reading,” she said. ”I also give free advice on spell work and spirituality. I show people how to create protection charms. I even show them how to attract people to you.”
She admitted that she does get a few trolls online, but all of her clients are “respectful and lovely.”
Caldwell works 10 hours per day, getting to “pick and choose” her own hours, and works from home.
She hopes more women will join in on the witchy lifestyle.
“It’s really changed my life, it’s my calling. I do always encourage other women to give it a try. I’ve been on such a journey of discovery,” she said. ”A reading can discover so much about someone’s life. It’s like therapy for them. I always get people crying, saying that I’ve changed their life.”
“Additionally, I do everything within the comfort of my own home. I don’t see myself ever going back to [the] salon,” she continued. “I wish more women and men would trust their intuition. It’s a powerful tool when used properly.”
