TheNewsGuru

Tag: Yoruba

  • Why Yoruba filmmakers are dumping marketers

    Why Yoruba filmmakers are dumping marketers

    In the past, Yoruba filmmakers are known to explore traditional models of marketing. What this means is that, when a film is released, they give it to a marketer who helps them to handle the movie’s distribution and sales. With the advent of social media and Youtube , the game has changed.

    TNS reports that in the past couple of years, Yoruba film marketers have hit a rough patch as many Nigerians are increasingly embracing the online film distribution platform.

     

    The Yoruba Video Film Producers and Marketers Association of Nigeria (YOVIFPMAN), like the rest of the Nollywood industry, have continuously found it difficult to beat the monster called piracy.

     

    Marketers are no longer making the desired sales after releasing movies and coupled with the recession the country’s economy is currently going through, times have become even harder for revenue generation.

     

    Keeping up with the expenses of releasing an average movie which has so far tripled due to the rickety exchange rate, and the consequent increase in the cost of goods and services, has made breaking even for these set of filmmakers and marketers a hard task.

     

    According to sources, pirated movie discs are sold at half the price the original copies are sold for within 24 hours of the film’s official release.

     

    Even though the fallout of the present economic realities has affected the pirates, they are still able to make a lot of money from their act unlike the actual makers of the films as well as their Oshodi-based marketers.

     

    One marketer who refused to be named said, ‘If you check, the number of films we release every two weeks has reduced because of this problem we are facing.

     

    ‘We spend a lot of money but we are not recouping enough money and the producers expect enough returns to do more films.’

     

    Another said, ‘The truth is that we cannot continue this way. The government has refused to help us. We are on our own.

     

    ‘A lot of our films cannot go into the cinema yet so our alternative is to do online,’ the marketer continued.

     

    Currently, iROKO TV, Ibaka TV, Araba TV, TVNolly and Apata TV are some of the biggest online streaming platforms in Nigeria.

     

    Increasingly too, several Yoruba film marketers are testing the waters of the online streaming business. It has worked for some of them, while others have not been able to master the business side of online streaming business.

    Change is a constant phenomenon. More Yoruba filmmakers will need to embrace the numerous online streaming platforms available in order not to lose relevance in these changing times.

  • We’ll resist plans by Yoruba leaders to make Osinbajo President – Northern groups

    We’ll resist plans by Yoruba leaders to make Osinbajo President – Northern groups

    A Coalition of Arewa Youths has alleged that some Yoruba leaders are plotting to make acting President, Prof. Yemi Osinbajo President of the country in the absence of President Muhammadu Buhari who is currently receiving treatment at a London hospital.

    The group, however, insisted that the North will complete its eight years tenure and resist any attempt to abort it.

    The warning was contained in a statement signed by Muhammed Shehu and Tanko Abdullahi.

    The group further revealed in the statement that the North ‘compensated’ the Yorubas by conceding the presidency to them (the Yorubas) in 1999 because of Abiola’s mandate which was annulled by the then Military President, Gen. Ibrahim Badamosi Babangida (IBB).

    It says despite all these efforts and much more, the Yorubas are beginning to ‘join forces’ with the Igbos by discrediting the person of President Muhammadu Buhari ahead of the 2019 polls.

    The statement reads, “We are very much aware that all the attacks against President Muhammadu Buhari were planted in the media by the Yoruba and spread by southerners generally just to discredit the north in order to pave way for their son, Vice President Yemi Osinbajo to become president.

    “But their plans will fail Insha Allah.

    “We shall resist every of such plans and ensure by all means possible, that the North completes its eight-year tenure and possibly even continue after then, and that the federal structure of Nigeria as it currently is, is not tampered with by secession mongers and their collaborators.”

    Describing Yoruba’s as the “most ungrateful stock in Nigeria,” the group said, “Having given power to the Yoruba on a platter of gold in 1999 as a way of compensating them for the June 12 saga, it is quite worrisome and unfortunate that they have lived up to their legendary reputation of backstabbing and betrayal by supporting the divisive calls for restructuring or dismemberment of the nation against the will and desire of the north.

    “We gave the late Chief MKO Abiola the mandate in 1993 but shortly after that, as it is with the Yoruba as a culture, they immediately started circling around Abiola plotting on how to emasculate the north and strip us of every access we had to the politics and economy of this nation.

    “They had also raised a secret army of their elites to carry out these sinister plans against the north if Abiola eventually became president. It was this army that was unleashed on the nation in the guise of NADECO during the June 12 impasse.

    “May we remind the Yoruba that without the willingness and magnanimity of the north, there was no way Abiola could have purportedly won that election and that all the Yoruba have now as assets in the south-west, especially Lagos, were given to them by our leaders out of our own usual magnanimity.

    “However, time and time again, the Yoruba have always turned their back on us whenever their support is needed. They have chosen to pitch tent with the Igbo this time around just to spite us, but we shall not succumb to their antics.”

    TheNewsGuru.com reports that recently, some prominent Northern youth associations after a joint meeting tagged ‘Kaduna Declaration’ issued a serious threat to Igbos residing in the region to vacate on or before October 1(Nigeria’s Independence Day) 2017 or face physical attacks.

    TheNewsGuru.com reports that one of the major conveners of the meeting, Yerima Shettima has however promised to turn himself in when declared wanted by the security agencies.

  • Yoruba community leader calls for vigilance over northern youths threat

    Yoruba community leader calls for vigilance over northern youths threat

    Mr Abdulkarim Babatunde, a Yoruba Community leader in Bosso Local Government Area of Niger, said on Friday that security agencies must tackle those who issued eviction notice to Igbos in the North.

    Babatunde said it was a very serious threat which must be handled with all seriousness to forestall breakdown of law and order in the country.

    “We should not ignore such threat,” he said in an interview with the News Agency of Nigeria (NAN) in Minna.

    The community leader advised all agencies to provide water tight security, to pre empt and deal with any security threat to the corporate existence of Nigeria.

    “I have being in Bosso for the last 45 years where do you want me to go after spending my entire life here.

    “Security agencies should map out a comprehensive security network to ensure the safety of all Nigerians wherever they stay.”

    Babatunde backed the stance taken by the Federal Government and governors in the North, to track down and prosecute those involved in issuing the ultimatum.

    “Our royal fathers and stakeholders should reach out to youth associations to desist from any act capable of bringing confusion in the polity, ” he said.

  • Why we are demanding Oduduwa nation – Gani Adams

    Why we are demanding Oduduwa nation – Gani Adams

    National Coordinator of the Oodua Peoples Congress, OPC, Otunba Gani Adams, has given reasons why the Yorubas are now desperate to leave Nigeria.

    Adams noted that Nigeria is no longer a country where anyone would want to call his.

    He noted that restructuring is no longer in the minds of Yoruba youths as they now support self determination on the basis of having their own nation.

    He told the Sun, “If you sample the opinion of the youths and others in Yoruba land, they are even tired of restructuring.

    “They are more in support of self-determination. They want self-determination on the basis of having their own nation.

    “It is something that is very clear to everybody. The situation is worrisome because in Nigeria, some people say let us try and solve the problem but others say the problem must continue because they are benefitting from the system.

    “In our experience at the National Conference, the various interests did not want to follow the same path.

    “People from a particular region believe that we should continue to be patching up Nigeria unlike others who wanted a permanent solution to our problems.

    “When you tell them that this is what happened in other countries including the United States and Britain, they would tell you that we should continue with the present structure.

    “So, with the way things are going, the youth who want to have a better society have the rights to clamour for self-determination.

    “I agree with Pa Adebanjo that Yoruba youths are clamouring for self-determination.

    “Even some of us that are leaders of the youths, we have to calm them that if you are asking for a nation, we do not think that it would come in the spirit of peace and that we do not want war.

    “What we are saying is that later we can become a nation but now, let us go with restructuring.”